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Secrets of Email Marketing Success


Introducing ‘Secrets of Email Marketing Success’ … how to do email marketing right!

Here is what you will learn by reading ‘Secrets of Email Marketing Success’.

 

  1. You’ll learn about the different types of email marketing – email newsletters, email promotions, email signatures, viral email marketing and prospecting emails and how each of the different types of email marketing work.

     

  2. You’ll learn about spam and its impact on email marketing. You’ll learn how an email message is classified spam and why it is important to only send email marketing messages to people who have ‘opted-in’ to your email marketing communications.

     

  3. You’ll learn about the differences between text based and HTML based emails and the advantages and disadvantages of each.

     

  4. You’ll learn about the advanced concepts of personalisation and segmentation and how they can be used to substantially improve the impact of your email marketing campaigns.

     

  5. You’ll learn about the power of email promotions and how to successfully craft an email promotion that generates serious results.

     

  6. You’ll learn about the power of an email newsletter and how to structure an email newsletter so that it produces results for your business. You’ll learn how to source content for your newsletter on an ongoing basis.

     

  7. You’ll learn how to format your emails for maximum impact. And you’ll learn how the decision of when to send your emails and how often to send your emails can mean the difference between stunning success and gut-wrenching failure.

     

  8. You’ll learn how to successfully build a quality list of email addresses that you can promote your company to on a regular basis.

     

  9. You’ll learn the importance of a promotional email signature and how it can be used to generate fantastic results.

     

  10. You’ll learn the importance of continually improving your email marketing campaigns and what to test, measure and tune on an ongoing basis.

     

  11. And finally … you will learn about a number of advanced email marketing techniques that can be used to boost your email marketing results into the stratosphere!

 

Secrets of Email Marketing Success 


The Table of Contents

Secrets of Email Marketing Success clearly demonstrates how you can use email marketing as a powerful sales and marketing tool within your business. The table of contents is outlined below:

  • Email Marketing Types

  • SPAM

  • Text/HTML

  • Personalisation

  • Segmentation / Targeting

  • Email Promotions

  • Email Newsletters

  • Formatting Emails

  • When to Send?

  • How Often to Send?

  • Building Your List

  • Promotional Signatures

  • Test, Measure and Tune (TMT)

  • Advanced Email Marketing Techniques

 

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