Great Marketing Tips

”You are surrounded by simple, obvious solutions that can dramatically increase your income,

power, influence and success. The problem is, you just don't see them.”

Jay Abraham - Marketing Expert

Less than 10 seconds: This is how long it should take you to peak someone’s interest on what you can do for them.  

Listen twice as often as you speak. Ask and ye shall... yes, you know the rest. So ask. If you don’t ask, you don’t get. What have you got to loose?

“Successful people ask better questions, and as a result, they get better answers.”

Anthony Robbins - Famous American Motivational Expert

Numeric precision on your communications messages greatly increases your credibilityand the difference you portray.

Example: We return your calls in less than 5 minutes.

Clarity in your marketing messages increases your odds of selling by 70% (say it like you’re talking to an 11 year old).

Focus in your marketing messages to just one thing increases your odds of selling by 60% - Eliminate the irrelevant.

Your image matters - so do the features, but your overt benefit, and the real reason to believe you can deliver that benefit, matters the most.

If you have a dramatic difference from your competition, you have 370% greater odds of success and profitability.

Source: Harvard Business Review. Do you have a dramatic difference?  

Salt and pepper: If you were helping a restaurant get more customers, you would not advertise that you have free salt and pepper. Is your company selling salt and pepper to your industry?

Does everyone in your organization know what to say, when asked what you do? These sound bites should be artwork on your walls!

“The successful person makes a habit of doing what the failing person doesn't like to do.”

Thomas Edison – founder of General Electric